Make this skill yours.
Turn a business idea into testable assumptions, a practical operating model, and a clear plan for your first customers.
Your learning path
Problem and customer
- Start with a problem worth solving
- Customer interviews and evidence
- Segment the market and choose a starting point
- Value proposition and alternatives
Business model and operations
- Business model and revenue logic
- Pricing and unit economics
- Cash flow and working capital
- Operations and service delivery
Validation and launch
- Small experiments and minimum useful offers
- Sales conversations and learning from objections
- Risks, responsibilities, and launch readiness
- Pitch the evidence and next decision
Build something useful
Prepare a validation plan for a small skills-training business with customer evidence, unit economics, and a launch experiment.
What to expect
Twelve guided reading lessons, worked examples, practice worksheets, a subject knowledge check, and an applied project. Allow approximately 40 minutes per lesson, with additional time for your project. The first lesson is available as a free preview.